Digital Marketing Assistant

Purpose and Distinguishing Characteristics:
The incumbent is responsible and accountable for driving the performance of earned, owned and paid digital media campaigns and building the online marketing strategy for clients, as well as driving the overall tactical execution of client programs. The incumbent needs to maintain a solid understanding of best practices and trends as they relate to each online marketing tactic.
Duties and Responsibilities:
Build the online marketing strategy for clients
Drive the overall tactical execution of client programs
Drive all client online marketing activities to increase qualified traffic, conversion, revenue, efficiency and growth for all client programs
Integrate online efforts for client programs
Support sales team in account growth
Other tasks as assigned
Essential Job Fundtions:
Ability to work well in a team environment
Deal with people in a manner which shows sensitivity, tact, and professionalism
Find, gather and collect information or data, evaluate information against a set of standards
Principles, theories, and practices of online marketing, PPC, social media, and web development
Observe, measure, and evaluate outcomes against goals and objectives and direct the development and implementation of solutions and/or organizational changes
Speak clearly, concisely and effectively; listen to and understand information and ideas as presented verbally
Ability to communicate information and ideas clearly and concisely in writing; read and understand information presented in writing
Read, interpret and apply laws, rules, regulations, policies and/or procedures
Deliver presentations and training using acceptable methods and techniques
Facilitate or lead meetings, teams, or work groups to encourage participation, build mutual trust, respect and cooperation among participants
Ability to work with minimal supervision
Knowledge of current trends related to each online marketing tactic
Highly organized
Ability to travel
Flexible work hours as needed
Other duties as assigned
Bachelor's Degree in Marketing or related field from an accredited university, 3+ years experience in digital marketing, At least 1 full year of Conversion Optimization Experience, SEO experience and 1 full year of Social Media
Experience with Google Apps, Microsoft Office, Moz, Buzzstream, UBL, Majestic, SEMrush.
Intermediate to expert understanding of Google Analytics, Google Webmaster Tools.
Proficient in Excel/Google Spreadsheets
Proficient in Microsoft Office Suite
Physical and Safety Requirements
Sedentary: Typically, the employee may sit comfortably to perform the work; however, there may be some walking, standing, bending, carrying light items, driving an automobile, etc. Special physical demands are not required to perform the work.
Everyday Risks: Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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